Archive for the ‘Guest Bloggers’ Category
Do You Know Your Non-Fiction Book’s Best Target Audience?
Judy Cullins – Guest Blogger, offers this post to Esteem Rising Readers. Enjoy!
One question I ask emerging authors is, “Who is your primary audience (target market)?” They often say, “Everyone needs my message.” They have an idea and just start writing. They don’t think ahead with a marketing point of view, so sadly their books and their services don’t sell well. My answer is, “I know you have something to say, but before you outline those chapters or write one, take some time to make your message strategic.” You can brand yourself in your book and chapter titles, so your primary audience knows you’ll write what they need and want to know. Anyway, how will you contact everyone?
Knowing your target audience is the first step to your business success. People read your book because they want answers for their specific questions. They have concerns and want solutions. When they see general copy, they get turned off and leave. This is a “kiss of death” because, if they don’t finish reading those chapters, they won’t recommend your book. There goes your 24/7 sales team!
Why not take this first step to making your book a business? If you do, you will be pleased with generating more book sales and increasing your business credibility and visibility. If you don’t write for a target audience, your buckshot message will not be effective, and take so much more marketing and promotion time.
When you write your book’s pre-marketing plan that includes writing out your book’s benefits and your specific audience, you tailor your book’s chapters for that audience. They will be happy, engaged, readers who are getting specific information they came for instead of general information they are not interested in. So many new authors think their story will capture attention. Remember, your readers don’t care about you. They want answers. Instead of writing a one size fits all longer book, divide and conquer. Write a series of shorter books, each one written for the audience who really wants it.
Posted in 
